Content
Multi-series programs, video, carousels and podcasts, from script to final edit.
Muhammad Agil
Social media and content strategist based in Bali. I build the content, the ads and the website behind them.
See the results
The whole digital journey, one person
Most social media managers stop at the post. I also build the website it leads to, so content, ads and enquiries work as one system.
Content
Scripts, video and carousels that earn attention.
Ads
Meta campaigns that reach the right people.
Website
Pages that turn interest into a search or a message.
Leads
Tracking that shows what each step brings in.
Websites I've built
Selected work
Field Property
Social Media Manager, April to October 2026
Ran social and content for a Bali property developer, across several series at once.
@fieldpropertybali
- views on Instagram and Facebook
- 1.36M
- on the previous period
- +311.7%
- Built the Land to Key, Field Unfiltered, Field Talks and Field Notes series
- Created a scripting system and wrote in English, Portuguese and Bahasa Indonesia
- Built a paid ad strategy from a competitor audit, with two tested hooks
- Set up DM trigger words to track leads from sales videos
- Led the social team and aligned content with the Ads team on sales campaigns
Emerhub Bali
Social Media Marketing Specialist, December 2025 to March 2026
Ran the full digital process alone for a business consultancy, from strategy to on-camera presenting and reporting.
@emerhub.bali
- TikTok video views
- 141K
- Instagram views with no ad spend
- 98,362
- Planned content around culture, industry updates, expert insights and client stories
- Made fast infographics on business and regulatory news in Bali
- 94.6% of TikTok views came from the For You page and Search
- 82.3% of Instagram views came from non-followers
BnA Property
Social Media Marketing Specialist, from January 2026
Created content, ran Meta and Google Ads and managed the website for a multi-villa rental portfolio in Seminyak and Kerobokan.
@bna_property
- Facebook views, January to September
- 365,963
- on the previous period
- +227%
- Shot and color graded villa photos and video
- Used multi-photo posts, which brought 98.2% of views from January to March
- Ran Meta and Google Ads, including budget planning and scheduling
- Listed villas on property sites such as Rumah123 and kept the company website up to date
- Started marketing for a new 4-bedroom luxury villa near Umalas
Century 21 Vantage
Helped shape brand research and positioning before launch for this real estate sub-brand of Emerhub Bali.
@century21vantage
- Tested audiences with exploratory TikTok content
- Set the look of property videos through angles, composition and color grading
It Just So Happens
Marketing Specialist, March to May 2026
Freelance, remote client project work, from brief to final delivery.
- Delivered client projects to their project statements
- Created, edited and finalized content to client requirements
- Agreed scope, timelines and revisions with project leads
- Tracked and reported progress to deliver on time
Reelle Agency
Creative Virtual Assistant, September 2025 to January 2026
Part-time creative and marketing support in Bali, from content ideas to finished videos and infographics.
- Researched and developed content ideas around current trends
- Planned and managed content schedules
- Filmed video content as the videographer
- Edited short-form and promotional videos
- Designed infographics and visual assets
What I do
Strategy
Competitor audits, paid ad creative, content mixes and lead tracking.
Systems
Scripting systems, shot guides, brand guidelines and content calendars.
Web
Websites in HTML and PHP, built around how people search, compare and get in touch.
Gear I shoot with
Camera
DJI Osmo Pocket
Drone
Software I use
CapCut
Lightroom
Canva- KLING 3.0
Claude
ChatGPT
Gemini
Meta Ads- Instagram
TikTok
Facebook
LinkedIn
Excel
HTML
PHP
Shopify
About
I work across English, Bahasa Indonesia and Portuguese, building content systems for villa developments and rental brands, from social programs and scripted ad campaigns to shot guides.
I build my own websites in HTML and PHP, and I'm now launching Bali Estate Partners to manage villas.
I've also managed a founder's personal account with a data-based content mix, and built the UGC strategy for the Lou Journeys creator series.
I hold a diploma in Information Technology from Polytechnic State Sambas.